India is the world’s largest consumer of skin-lightening products. The fairness cream industry generates billions of rupees annually — built almost entirely on insecurity, misinformation, and promises that dermatological science simply does not support. Here are five things the fairness cream industry will never put on its label — and what India’s leading dermatologists want you to know instead. “The fairness cream market is one of the most medically problematic industries I deal with as a dermatologist. The damage these products cause — physically and psychologically — is enormous.”  — Dr. Lipy Gupta, Consultant Dermatologist 1. Many Contain Illegal or